The Gold Standard: Coaching For Excellence

James Gordon Reid Haveloch-Jones is a British educator, mentor, and author of The Gold Standard: Coaching for Excellence. His work spans elite institutions and grassroots outreach, blending ceremonial experience — from Westminster Abbey to global musical venues — with transformative coaching. James has prepared the children of Cabinet ministers, CEOs, and international leaders for high-stakes interviews.

The Gold Standard incorporates memoir through vignettes from the author’s life and work and includes his memorable personal encounters with public figures such as President George W. Bush, President Vladimir Putin, Archbishop Desmond Tutu, Her Majesty Queen Elizabeth II and The Prince and Princess of Wales.

The Gold Standard is a philosophical and personal exploration of coaching, leadership, and transformation within elite education. James draws on a life shaped by ceremonial grandeur, grassroots outreach, and intimate mentorship to redefine excellence — not as prestige, but as presence, empathy, and quiet brilliance.

Sample Chapter: Chapter 4: Encountering Power - A Handshake in History - President George Bush

Academic reviews coming soon: Jesuit National Journal, The Corinthian Magazine Spring 2026

Reviewed in Heythrop College UOL Alumni Magazine and Windsor Church News Magazine.

James has written about his experiences with the Iwerne camps in Premier Christianity.

Order book on Amazon The Gold Standard: Coaching For Excellence : Gordon Reid Haveloch-Jones, Mr James Mark: Amazon.co.uk: Books

Available at House Windsor elite lifestyle boutique - 01753 424920

Available at both bookshops in Eton:

Mainly Books Ltd, 93 Eton High Street

Eton Antique Bookshop - 07585 461826

Available in select spiritual and educational centers, including Magdala- a site of ecumenical dialogue and pilgrimage

Reader Testimonials

  • It's inspiring and creative and very persuasive.

    Junia Curzon-Willson, School Governor

  • A deep and powerful philosophical reflection

    Felicity Turton, co-author of Cloud Computing Law published by Oxford University Press

  • He has a heart for justice, especially for enabling: BAME, female and LGBTQ+ people

    Sandra Singer, Former Director of the International Welfare Department, British Red Cross